How is the new formula different from the old one?
The new Colgate Total patented² formula makes sure the antibacterial ingredient stays active and provides 24-hour³ high efficacy to fight plaque bacteria - a root cause of many common oral health problems. And because of our relentless focus on preventative science - we've tested over 900 formulas and completed 100 clinical studies¹ along the way! It’s clinically proven to provide superior bacteria reduction on multiple areas of your mouth⁴:
Teeth
Tongue
Cheeks
Gums
Saliva
Colgate Total is also the #1 brand recommended by dentists in the UK for Gum Problems and Plaque Control⁵.
¹On former and current formulas of Colgate Total globally
²US Patented.
³With 2x daily brushing after 4 weeks continued use
⁴After 4 weeks twice daily use vs non-antibacterial fluoride toothpaste
⁵UK, 2023 Dentist Survey.
Can I get even stronger protection, faster?
"Absolutely! When you use our Colgate Total toothpaste, toothbrush and mouthwash together, it’s up to 15X more effective at fighting a root cause of many common oral care issues¹ in just 1 week with continued use. Also, 100% of people who used all three together had improved mouth protection in just 3 weeks² and reduced risk of many common oral health problems such as gum problems or cavities.
¹Bacterial plaque reduction by using together Total toothpaste, toothbrush, mouthwash vs. fluoride toothpaste and ordinary flat-trim manual toothbrush. (with 1 week continued use)
Reductions in plaque and gum problems vs baseline in a clinical study using the 3 products together.
How is Total toothpaste different from others?
Many toothpaste formulas use stannous fluoride to fight bacteria, but not all of them are engineered equally. Stannous fluoride is powerful but it can break down quickly, which means the toothpaste becomes less effective over time. Our Colgate Total, with its patented technology, contains an ingredient that stabilises stannous fluoride to offer improved protection against bacteria, the root cause of many common oral health issues.
What's the difference between Total Active Prevention and Active Prevention + toothpaste?
Our Colgate Total Active Prevention toothpastes are designed for daily prevention from a range of oral health problems and our Total Active Prevention+ toothpastes are for more specialised prevention. Our Total Active Prevention+ is perfect to help prevent specific conditions or take care of a particular area of concern. For example, our Total Active Prevention+ Enamel Strength toothpaste that helps to strengthen and re-harden your enamel while helping to protect from tooth enamel acid erosion. Explore our Total Active Prevention+ range to for specific oral care needs you may have.
